Stop Onboarding Churn.
I'm David Warden. I find where your paying users are abandoning ship and give you the plan to bring them back.
Your direct consultant for stopping onboarding churn.
I help SaaS founders move past onboarding chaos. I start with a diagnostic audit to find what's actually causing churn, then provide a clear, actionable roadmap to fix it.
~22%
of early user churn is preventable
29% higher
Day 30 retention rate
$250k+
Annual revenue retained
I pinpoint the problem so you can focus on the solution.
My Onboarding Leak Audit diagnoses your specific friction points and delivers a clear, prioritized roadmap. You get the insight, then decide how to implement, whether on your own or with my guidance.
01Onboarding Leak Audit
I analyze your current user journey, map where and why users get stuck or drop off, and highlight the specific leaks causing churn with clear priorities for fixing them.
02Fix Implementation & Integration
I design and implement tailored fixes within your app, CRM, or other integrations to directly address the leaks identified in the audit.
03Ongoing Optimization & Guardrails
I monitor the performance of the new user flow, run A/B tests on key steps, and establish guardrails to ensure onboarding quality doesn't degrade as you scale.
The Kind of Leaks I Find and Fix
A typical B2B SaaS company with several hundred users was seeing a 40% drop-off during their trial setup. My onboarding leak audit pinpointed the cause: confusing documentation and a missing progress tracker. The implemented fix reduced setup friction by over half, directly improving their activation rate and protecting recurring revenue.
- Example from my audit methodology
Your Path to a Sealed Funnel
A clear progression from diagnosis to a fully optimized system.
Phase 1: The Diagnostic Audit
I analyze your user journey, pinpoint the exact leaks causing churn, and deliver a clear, prioritized roadmap for fixing them.
Phase 2: Guided Implementation (Optional)
Once you approve the roadmap, I design and integrate the specific solutions, whether in code, copy, or configuration, to seal the leaks we identified.
Phase 3: Ongoing Optimization (Optional)
I monitor the new system's performance, run checks, and provide updates to ensure your onboarding remains effective as you scale.
You work directly with the specialist diagnosing your problem.
No handoffs or account managers. From planning to implementation, I personally handle your project from start to finish.
SaaS Onboarding Specialist
David Warden
I work with SaaS founders and product leaders who see the churn metrics and know their onboarding is leaking users, but can't pinpoint exactly where or why.Most teams have tried patches and guesses, but they're tired of complex analytics that don't lead to clear action. That gap between seeing a problem and having a fixable roadmap is where I focus.I'm an independent consultant. That means you work directly with me. There are no layers between your problem and the solution. I don't sell packaged tools or generic advice. My only product is a precise diagnosis of your unique leaks and a clear plan to seal them.When we work together, you'll get a system that makes sense for your product and your users. You'll always understand what we're fixing and why. I also stay involved to ensure the solutions keep working as you scale.If you're ready to move from guessing to fixing, we'll likely be a good fit.
Questions about the Onboarding Audit
Clear answers about the audit process, value, and what happens next.
What do you need from my team to conduct the audit?
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Very little. I primarily need access to your analytics dashboard (e.g., Mixpanel, Amplitude) and a 60-minute interview with your product or growth lead. The audit is about analyzing user behavior, not installing new tools.
What kind of SaaS companies benefit most from this audit?
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B2B SaaS companies with 50-500 employees who have a live product but see worrying drop-off in their first-user journey. If you have onboarding metrics but aren't sure how to fix them, we'll have plenty to work with.
How long does the audit take, and what's the deliverable?
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The audit itself is a 2-week engagement. You'll receive a detailed report and roadmap within 10 business days of our kickoff. The optional implementation phase typically takes 2-4 weeks, depending on the fixes.
What happens after I receive the audit report?
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We'll schedule a 60-minute review walkthrough to go through every finding and the priority roadmap. After that, you can use the report to guide your internal team, or we can discuss a separate engagement for me to implement the fixes.
What is the investment for the audit?
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The audit is a fixed-fee strategic investment designed to pay for itself by identifying your largest revenue leaks. It is priced for SaaS founders and product leaders who are serious about solving churn. The exact investment and ROI breakdown are discussed during our introductory call.
Find your exact onboarding leaks
Get a clear roadmap to fix them
Book your audit strategy call. I'll show you the step-by-step process to diagnose your leaks and prioritize the fixes with the highest ROI.
Still have questions?
If you still have a question, want clarification, or aren’t sure a call makes sense yet, you can reach out using the contact form.
Share a bit about your onboarding challenge, and I’ll let you know if the audit is the right next step.
The form is there for questions, not commitments.
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